premier league viewing figures china

This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. The Premier League was shown in a total of 188 of the world's 193 countries recognised by the United Nations. Clubs receive a fixed amount for each stage of the Champions League that they qualify for, but there is also money earned via the television "market pool", with UEFA setting a number of criteria for how clubs are paid. commentary and analysis you can trust. Now, how this is meant to work is that we see the 14m figure, we see the words Manchester United, Liverpool and Premier League and then dont read further. ET since Oct. 20, 2018 (Chelsea-Manchester Wrexham are back in the EFL - but how will they be received? While figures for UEFA had improved for the group stages from the 2018/19 season to the 2019/20 campaign, the latest figures have seen this year's competition drop below both of the last two years' results - significantly so on last year's results. For cost savings, you can change your plan at any time online in the Settings & Account section. Premier League rights: New China broadcast deal agreed Even though the recent British and Irish Lions rugby tour failed to generate capacity crowds, the lethargic batch of soccer friendlies saw the Hong Kong Stadium packed to the rafters. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Any changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. With transfers, wages and agents' fees still going up, the consequences could be disastrous, and waiting in the wings would be none other than the Chinese Super League. As the Rangers slip out of the top flight, another Malaysian-owned team, Cardiff City,take their place. How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? Given negotiations for the next rights packages will begin soon, this is all good news for the Premier Leagues bargaining position, as it can point to its product as being as popular as ever, so please give us loads of money so that every club can buy loads of Joelintons because thats what we all want to make us happy. Very decent again, by their norms. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, Premier League TV viewers in the U.S. 2021 | Statista (May 29, 2021). Financial details of the new deal have not been disclosed. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. This story originally appeared on VICE Sports UK. If you are an admin, please authenticate by logging in again. Get latest scores and headlines sent straight to your phone, sign-up to our newsletter and learn where to find us on online. Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues. As Manchester City and Liverpoolcontested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season. These enterprises realise the value of the EPL teams as vehicles to promote their specific brand to a wildly receptive Asian audience. Use Ask Statista Research Service, on the NBC Sports networks; including streaming data, NHL - number of Stanley Cups won by team 1915-2022, Super Bowl TV viewership in the U.S. 1990-2023, Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2023, NBA Finals TV viewership in the U.S. 2000-2022. Asian interest boosts sales of shirts and other merchandise, encourages extensive television contracts and prompts huge commercial sponsorship dealscompanies aware of the visibility they will enjoy due to any association with a Premier League side. Broadcasters Audience Research Board (Barb) revealed that a 6% decline in total viewing figures happened during the same time. After years of free-to-air broadcasts, the exclusive TV rights until the end of the 2009-10 season were awarded to small digital broadcaster Win TV in 2007, resulting in millions of Chinese fans being unable to get their weekly fix of Premier League action. For the time being, this unique and lucrative relationship shows no sign of halting. Related readings: One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. They'll see some of the world's best talent in thrilling matches played at packed stadiums.". Twenty-five minutes into the United game, Sky had 3.3 million viewers as a peak. China There has been much talk of the broadcasting bubble finally bursting and, while that might well be a premature surmise, there's a sense in which the upwards spiral of television money is no longer guaranteed. Hence why the likes of Sunderland and Spurs are traipsing all the way to faraway lands to play in anonymous tournaments on pitches that have taken their toll on key players. "Whether they are at the ground in person or watching all around the world on TV, fans know what they will get from a Premier League game. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was, Sir David Attenborough on biodiversity crisis. The latest rumours and stories from around the world of football. Some of the viewing figures for the lower-tier Premier League games were quite low. Both Jan Vertonghen and Matija Nastasic face a race against time to be fit for the Prems opening weekendthe pair a legacy of the demands of the Barclays Asia Trophy, a preseason romp that saw Manchester City, Sunderland and Tottenham compete alongside South China Athletic Association. BT Sports coverage of Everton v Brighton got 669,000 842,000 and Chelsea v Crystal Palace 577,000 to 921,000. It should be noted that football in China is a powerful political tool as much as it is a form of entertainment. Some of the viewing figures for the lower-tier Premier League games were quite low. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. Date published: Wednesday 7th October 2020 11:14 - Sarah Winterburn. For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. Since ESIs viewership breakdown commenced in January 2021, a mobile title has been first every month for peak viewership. The first determining factor is the final amount of money in the market pool, which was estimated to be 292m (263m) for the 2019/20 season. Business Solutions including all features. In regards to the future of European football, and certainly the Premier League, we have a tendency as fandom, punditocracy and press to be more than a little parochial. What marketers can learn from the Champions League Final Premier League viewership on NBC up 21% for 2021/22 season suffer a 10.3 per cent year-over-year (YoY) fall, most-watched Premier League final day on record. Footballs 3pm Saturday blackout: Time to end it or vital to protect If you did, youd have been counted as a viewer up to 10 times. How Much Football on TV is too Much? | Sportslens.com One only has to look to industry and manufacturing to see that, once China decides to flex its economic muscles, its European rivals struggle to respond in turn. With the Premier League working in partnership with independent research agency Nielsen Sports, broadcast and audience information has been compiled and collated from individual markets. Charlton: China's World Cup misery saddens me It should be noted, for context, that NBC Sports saw its linear coverage of the 2020/21 Premier League season suffer a 10.3 per cent year-over-year (YoY) fall in average viewership. China has the most Premier Basically, to get to 14 million, Sky seem to have added up the viewing figures for all their sports channels across 24 hours, then pretended that these are all unique viewers without any crossover between programmes and fed the press a story trumpeting 14 million viewers without making the distinction between viewership numbers and actual viewers. Guangdong TV, which broadcasts to most of the nation, said last week it had paid Win TV 18 million yuan ($2.64 million) to show one Premier League game and a highlights package each week for next season. These are stunning numbers, amounts which would make eyes water at even the wealthiest of European clubs. While QPR will certainly have suffered financially from dropping out of the Premier League due to a dip in television money, their major fiscal hit may come from missing out on forging a connection with the Malaysian fans that owner Tony Fernandes had been focusing on. Video viewership across NBC Sports Soccers handles on Facebook, Twitter and Instagram increased by 63 per cent on 2020/21, while overall engagement on those platforms was up 58 per cent. That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. Opinions are divided but mostly settle around the well, its better than nothing stance. This enormous audience, a public hungry for the Premier League and hugely receptive to the product, generates an enormous income for EPL sides and has a self-perpetuating effect on the product. Premier League secures 1-year China broadcast deal with Thus, the Premier League was the first major European division to truly be seen by the Asian public and subsequently left a historical imprint on the public. The clubs appointment ofmanaging director Ian Ayre was a move taken with an international vision. Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again revenue with good viewing figures. We support credit card, debit card and PayPal payments. Manchester Citys dramatic comeback victory over Aston Villa to secure the title posted a TAD of 955,000 viewers on the NBC commercial network and Peacock, marking themost-watched match from the final round of Premier League fixtures on record. The lucrative rewards available are encouraging EPL sidesnot to mention clubs further afieldto invest in their relationships with the Asian market. It is understood the reasons for the termination were financial rather than political. Learn more about how Statista can support your business. Manchester City v Liverpool Hop over to BT Sport for Leicester City v West Ham and youd have been one of the 460,000-832,000 watching the Hammers play much better without David Moyes being present. There is a feeling that, no matter what happens, European domestic leagues will always sit astride the globe. May 29, 2021. BEIJING: Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again from next season in a move welcomed by the league's commercial director on Tuesday. You can still enjoy your subscription until the end of your current billing period. The resulting hype for the final was intense, with an estimated global audience of between 380 and 400 million viewers, making it almost twice as big as the Super Bowl. Before Europes other leagues had even begun to think about expanding their exposure to markets beyond the local, ITV and BBC were already selling the English game and broadcasting British football in Asia. WebThe English Premier League (EPL) is widely regarded as one of the most exciting and popular soccer leagues in the world. Barclays Asia Trophy set to sparkle in Beijing. Asia accounted for more than 40 percent of the league's global audience with nearly one million fans tuning in, Masters said. cookies As Manchester City and Liverpool contested a thrilling title race, a global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent. Norfolk was second and Cincinnati was third. By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. and other data for a number of reasons, such as keeping FT Sites reliable and secure,

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